Founder and Chief Creative Officer

Adrián is acknowledged as a thought leader in the industry by many marketing executives with more than 20 years of experience in design, advertising and strategic communications. From the start when he first opened Lion Creative, Adrián aspired to create a space where both his staff and clients could find a synergy leading to creativity (just as he likes to work), and this philosophy exists at Lion Agency today. Before Lion Agency, Adrián worked for advertising agencies in various capacities, including: creative, design and account management, serving brands such as L'Oréal, Siemens, Nextel, and SICA. Adrián also served as a marketing and brand manager for Localiza Rent a Car Brasil’s international operations. Adrián is a graduate of the University of Buenos Aires with a degree in Graphic Design.

Chief Executive Officer

Justin joined Lion Agency in 2015 when Lion acquired Arc+Arrow Creative Group. Justin founded Arc+Arrow in 2013 after working his way through various leadership roles at Omincom Group where he worked with brands including: Best Buy, Costco, Motorola, Walmart and Samsung, as well as Carphone Warehouse, Dixons Retail and John Lewis in Europe. Justin is a marketing visionary with expertise in building brands and creating omnichannel marketing strategies that deliver results. Justin is managing partner of the Miami office alongside Adrián Novello, with a focus on marketing strategy and client development. Justin is a graduate of The Ohio State University and Ashland University with degrees in marketing.
 
 

Chief Financial Officer

After serving more than 8 years with Deutsche Bank, Mariano left commercial banking to start Platetrade, a foreign trade company. For 8 years, Mariano led Platetrade before it was sold in 2005. With his great commercial vision and aptitude for technology systems, Mariano founded PlateSoft, an organization specializing in developing premier websites. In 2008, PlateSoft joined forces with Lion Creative, giving rise to what is now Lion Agency. Mariano currently serves as the agency’s expert in the latest social media trends, mobile technology and app development, and leads Lion Agency's operations in São Paulo. Mariano has a degree Psychology, Economy, Coaching and Business (IAE), with a specialty in Information Technology.