Lion Agency

Podcast & social media

A new
approach
to growing
engagement.

Overview

This large content producer creates and offers best-in-class entertainment. In addition to selling their channels directly to consumers, in many countries, they have distributors as strategic partners, establishing a B2B venture. These distributors have their own social networks where they share the contents of all the channels in their portfolio.


Dirwy. The mascot-bot.

We have been responsible for the community management and content creation of DiRWA's LinkedIn for more than four years. We started with a single profile where the main languages of the audience were combined until the market grew and we segmented their LinkedIn profiles by language.

We introduced a mascot, the DiRWA robot, and then a whole robot family, representing their value of diversity. This element increased audience engagement and was applied across DiRWA’s marketing channels.

Facing a new
challenge.

In 2021, the company picked our brains to come up with a new strategy, one that incorporated traditional media and still fit within the company's values: innovation and technology.

We came up with the idea of utilizing the Anchor platform to create content for the DiRWA business social community in a podcast format. This below-the-line project is called RPA Smarter. The podcast is currently available in Spanish and Portuguese, and we’re preparing to launch in English soon.

Outcomes.

2,404

Podcast plays

16

Episodes

Outcomes.

2,404

Podcast plays

16

Episodes

Average of

150

Plays per episode

DiRWA LinkedIn Business Community

5,621 - 45%

Increase