Overview
This large content producer creates and offers best-in-class entertainment. In addition to selling their channels directly to consumers, in many countries, they have distributors as strategic partners, establishing a B2B venture. These distributors have their own social networks where they share the contents of all the channels in their portfolio.
Dirwy. The mascot-bot.
We have been responsible for the community management and content creation of DiRWA's LinkedIn for more than four years. We started with a single profile where the main languages of the audience were combined until the market grew
and we segmented their LinkedIn profiles by language.
We introduced a mascot, the DiRWA robot, and then a whole robot family, representing their value of diversity. This element increased audience engagement and was
applied across DiRWA’s marketing channels.
Facing a new
challenge.
In 2021, the company picked our brains to come up with a new strategy, one that incorporated traditional media and still fit within the company's values: innovation and technology.
We came up with the idea
of utilizing the Anchor platform to create content for the DiRWA business social community in a podcast format. This below-the-line project is called RPA Smarter. The podcast is currently available in Spanish and
Portuguese, and we’re preparing to launch in English soon.
Outcomes.
2,404
Podcast plays
16
Episodes
